Sign Stories Blog

Case Study for Vehicle Graphics - Snap-On Oceanside, Vista, Carlsbad

Posted by Frank Murch | Aug 8, 2013 10:06:00 AM

 

I would like to introduce you to Kyle Spoelstra. I recently had the good fortune of working on the graphics of Kyle’s truck. Kyle is an up and coming source of Snap-On Tools.  His sales area is Oceanside, Vista and Carlsbad, California. Kyle is a 2nd generation Snap-On tool dealer, Dad taught the son well.

 

Snap-On is an American icon.  In the 1920s, 3 guys had an idea and that idea is now a in Fortune’s top 1000 US companies. (736th in 2012).  Snap-On has a true under dog story. They were rejected by the tool distribution companies at the time.  They wanted to lock Snap-On out of the market, but Snap-On took on the distribution challenge.  They started with one traveling salesman in Chicago. He traveled to mechanic after mechanic and sold sockets and handles.  These were well received and the traveling Snap-On dealer was born.

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Kyle travels to each of his customers and provides tools to them.  Snap-On has never been the cheapest tools.  They are widely recognized as the best, the highest quality but also the most innovative. Snap-On is the silent innovator. For nearly 100 years, they have sold tools to allow mechanical repairs to be made faster and easier. Mechanics do not buy Snap-On for the price, they buy because the tools are easier to use and do jobs they other tools can not. The specialty tools tailor solutions to assembly and adjustment problems. Every major mechanic’s shop in the US has Snap-On tools.

 

So next time you see a huge Snap-On truck on the streets in North County, it is probably Kyle, providing another solution for your mechanic.

 

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See the pictorial  case study  

Topics: Vehicle Wraps, Car Wraps, Truck Wraps, Van Wraps

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