What’s the best way to bring in customers for your business? Having your employees go out to hawk down potential candidates of being a customer? No, that’ll just scare them away. How about having a sign that lights up? Lots of people are drawn to things that light up. Channel letters are the perfect fit for bringing in customers because they provide a sign and it lights up. Two in one!
Channel letters are made out of aluminum and are hollow like a can. In the industry, we actually call them “cans”. Cans are made out of aluminum and are basically boxes shaped like letters. The front, is called a face. It is generally made of acrylic or Lexan. Acrylic comes in a range of colors. If you want a color that isn’t in the acrylic’s color range, we use translucent vinyl. On the inside, there are LEDs which are more efficient than fluorescent or neon lights. LEDs are sometimes called “neon”. Using real neon is more difficult, expensive and more dangerous.