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effective channel letter signage

Posted by Frank Murch

May 11, 2017 10:00:00 AM

Restaurants are far more successful when they effectively use signage. Long before the aroma of the food hits the customer, the sign is visible. Particularly in the evening at dusk and night, the channel letter sign is the magnet to draw in customers. Signs for San Diego offers signs for the exterior and interior. We have you covered.channel letters Goshiki.jpg

A great exterior sign directs patrons into the front door. When passers by need lunch or dinner they see your sign. It can tempt them to come in or tell them to continue searching. A great sign makes that choice easier. Clean, bright signage pulls in people and makes the cash register ring. People want places that make them feel good. Couples want that table in the back, families want a table that keeps the kids under control, the wheel chair user wants that table that is a little higher (to slip underneath) lunch goers want to be in and out fast. People read their needs into your “look” starting with the sign. A big, bright, vibrant sign is “speaking” to the customer. An eye-catching sign, puts you on the map. Help customers make decisions in your favor.

Branding in a sign. How many direct competitors do you have? Standing out in a crowd is absolutely required for a successful business. It is not easy if your competitor’s are sharp, but they probably are not. You can look better and be more attractive with a great sign. On that sign, your “image” helps even more. Use your logo to brand your location and business. Carrying this through the menus, the napkins, the in store directions, and the walls. The customers will relate the experience to the brand. They “liked” you once, make it twice and reach them with a subconscious brand recognition.channel letters Goshiki 2.jpeg

Advertising with Signs is efficient Most advertising is periodical, That is you pay for an ad every month, you pay for an impression caused by a “click”. Signs are different. They are an investment . The initial price is not low, but once purchased, the impressions ad up over time without any additional cost. This is you tireless salesperson, working 24 hours a day, 7 days a week, all year, every year. Many strip malls require electric signage because they know the location and capitalizing on the location creates success. Successful tenants are required. Signs become more and more cost efficient over time.

We create these signs all the time, We can help you and also help with the menus, and in store signage. Running a restaurant in San Diego is not easy, but it really requires signage to be successful. Give us a call and we will start.

 

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