Posted by Frank Murch | Apr 12, 2018 10:00:00 AM
Looking for a company to turn your photos into large-format displays? Large-format digital printing may be the answer. When businesses want to get a message across quickly large signs may be the only way. 90% of the information we take in is visual. People glance at a sign and see the message. Making that slice of time memorable and creating a positive impression is of key importance. The content is critical, but once you have that message, displaying it in vibrant colors and crisp lines is where the advantage is. Over time, you want the colors to stay bright and the print to resist wear.
Doing this requires an edge. Fabricating your signs with more advanced equipment gives your that edge. The technology in the Large Format Digital Printer world is amazing. Signs for San Diego has just installed a new printer. It is faster, producing high quality digital prints with outstanding colors and the most scratch resistance surfaces in the industry. It translates into signs that “POP”. Need to have better looking advertising that the “other guy”? This is the answer.
Your data file - When creating large-format digital prints, you need the data. The print can not be better than the data used to make it. There are 2 types of data: Raster and Vector.
Raster data is everywhere. It is a bunch of pixels. Each pixel is a dot of color. All the dots seen together “paint” a picture. In our world a pixelated sign is not a good thing. This is seen a lot in large signs using photos. If you use photos, you want the highest definition possible (a lot of pixels!). If you are not using a photo, it is best to use a “Vector” data file.
Vector data is a grouping of colors and lines. This is the preferred data type for signs and large format. It is as sharp in a 1 inch space as it is in a one yard or 100 yard picture. Vector images rock in large format printing
How do you know what type of file you have? One way is to ask your graphic designer to design in vector. This normally means using Adobe illustrator and not Adobe Photoshop. The extensions on the file often indicate the type of data in the file. In order of desirability the *.AI file is King, followed by the *.eps, *.DFX, *.Pdf, *.tif, *.gif and the lowly *.jpg. This is all about resolution, the more the better.
If you don’t know what you have and are not sure your data can be blown up, call us and we will take a look. If you don’t have a great data file we can help you create the content you really need or help you go back and get a better file.
Have a particular project in mind? Want a truly superior result? Our large-format printer is the way to go. Faster, truer colors, better resolution, Outstanding results. We print wall graphics, posters, windows, murals, POP counter tops, banners labels, stickers. floor graphics and more. Bring us your dream and let us make it a reality. Lets make it happen!