Posted by Frank Murch | Nov 21, 2017 10:00:00 AM
Printing “large” for posters, banners, signs, window graphics, car graphics, has changed dramatically. The technology is moving fast and most printers are far behind the power curve. Here are the changes you need to know.
Long long ago in a different America this was done by hand. I call this the “nineties”. Then there were solvent printers, a huge leap forward. I call this the “flip phone” era. These was exciting, they were also expensive and had a lot of limitations. Now Large Format Custom Printing is the norm. But the technology has been moving so fast. Most printers and sign shops are still using the “flip phone” version of wide format printing. These are the solvent printer technology or the first generation Latex printer technology. The speed of the changes in technology and the upgrade expense keeps most of your print vendors are lagging. Consider this:
Businesses using Large format printing is an advertising medium are 52% more successful.
More than 2/3 of the sign shops still use the older solvent printers. If your supplier is using a solvent printer, you are getting older and inferior product.
The newer Latex technology is cutting edge, but there have already been 3 generations of Latex printers. The newest technology is where you really need to be, and that is rare.
Of the 1/3 using Latex, 90% have the older first of second generation printers
Signs for San Diego just installed the newest HP 365 Latex printer. This means the colors are brighter, the lines are sharper and the durability is better. The price is the same but the results are vastly superior. Are you stuck in the stone age, still using a flip phone or married to a vendor that is? Why not see for yourself. Give us a call and let us make your next poster, banner, sign, window graphics, car graphics or other wide format print for you! Your business will be better for it.
Whether you need a channel letter set, a monument signs, ADA signs, wayfinding signs, lobby signs, or any other type of commercial building signage, we can help! Signs for San Diego is the best sign company for building signs.BOOK YOUR DESIGN CONSULTATION