Sign Stories Blog

Weeding; It's Not Just the Gardeners that Do It

Posted by Juliane Snowden | Aug 17, 2017 10:00:00 AM

When you see signs with the perfect lettering on them, don’t you ask yourself: “How do they get the letters on there perfectly? Is it done by machine? Or is done by hand?” Well, to answer your question, it’s actually both and it goes through a process known as “weeding”.

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Topics: Custom Signs, weeding, Cut Vinyl Lettering, Vinyl Signs, cut vinyl, perforated vinyl, perforated vinyl printing

Friday YouTube: Window Graphics Carlsbad CA

Posted by Frank Murch | Jun 12, 2015 10:16:00 AM

How can your business make the phone ring, increase web traffic and bring in more customers in with? Window Graphics Carlsbad CA business owners find their front windows and doors are great places for advertising. Your own these surfaces and these are the most cost effective locations to promote your business. Sometimes it can be difficult to get started and come up with how to use these surfaces. There are basic ideas and more advanced ideas to get you going. Here are the basic ones:

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Topics: Window Graphic, cut vinyl, window perforated vinyl, window lettering, Cut Vinyl Lettering

Starting a New Business? A list of 4 “Must Have” signs! by signs for san diego

Posted by Frank Murch | Feb 12, 2015 12:00:00 AM

If you are in “start up” mode for a new business you need to have these 4 signs as soon as possible. “Signs for San Diego” helps new businesses all the time. The trick is to bring in sales and to do that, you must tell your future customers the “who, what, where, how and why” for your company. This all starts with signage. You need to start working the marketing “engine” by having these 4 types of signs working for you. This checklist gives you the insight into what is required:

  1. Building Signs – Let customers find you and gradually realize you’re a “fixture” in your location. Mark your location with a building sign – It brands your business, but it also tells people where they can find you. It is done with a building sign. Building signs are doing at least 2 things: A. The GPS can get them within a few hundred feet, but that last little bit required a building sign. It pulls customers into the parking lot and into the space in front. You need this or you will loss 2/3 of the people visiting you. They just give up before they find you unless you have a building sign. B. Your future best customers are either visiting your neighbors or driving past you on their way to somewhere. Your building sign does not “snap” these future customers into a sale – the Buildingsign creates a growing awareness of you and your products.  They gradually relate the location, the name and the product or service with you. The day they need what you sell – it dawns on them – You’re the source. You need to get this sign up now, because delay results in delayed sales.
  2. Lobby SignsThe Lobby Sign is the first thing a customer sees when they walk is.  It is thecompany’s impression as they wait for you to great them. It is what they see as you are explaining what your company does. It is creating a strong impression and a first impression. If the Lobby Sign is a high quality sign with the correct visual queues it helps justify the sale, justifies the premium price and creates a favorable impression that helps the customer to visualize what you will do for them.                                    
  3. Window Lettering  Window Lettering, Cut Vinyl or window graphics has several powerful attributes: A. It is normally right in front and right in the path of the customer. This central location is some of your most powerful advertising area B. It is cheap!  Why? You do not buy the base of the sign – that is the glass. All you are purchasing is the lettering and the labor to put it up. It is extremely cost effective. Not using this space is a huge mistake, it gives you a powerful “Bang for the buck"
  4. Vehicle Graphics  Car wraps, Box Truck graphics, van lettering or other ways – this is a high impact form of advertising. Unlike building signs, there is no permitting process, there are few rules and this is a mobile billboard.  In Southern California on I-78, the I-5 and other roads it is very possible to get 50,000 “views” a day with vehicle graphics. Even better these “views” are on your normal commuting path, in the parking lots and drive ways where your future customers are. While the most conservative businesses (lawyers, doctors and CPAs…oh, if you drive like a maniac, this form of advertising will not help your business or your driving record) are not ready for this, the trades, retail, distribution, and just about everybody else should be using vehicle graphics – it simple makes the phone ring.

Need help getting these key marketing pieces in place? Signs for San Diego can help

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Topics: building signs, lobby sign, Car Wraps, cut vinyl

Abigail’s Medical Supplies used Cut Vinyl on glass and Banner

Posted by Frank Murch | Jan 8, 2015 10:00:00 AM

Abigail is a remarkable person. She has a deep background as a nurse, and a commitment to helping others. But don’t think she is a softy. Abigail is an advocate for doing what is correct and best for the patient. This lead her to form Abigail’s Medical Supplies, a shop in Oceanside. 

 

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Topics: Banner, building signs, cut vinyl

Have a sign installation in San Diego?

Posted by Frank Murch | Jun 11, 2014 5:11:00 AM

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Topics: signs, golf signs, cut vinyl

Window Graphics and Lettering: 9 types of businesses, 8 elements to use the 6 types of materials explained

Posted by Frank Murch | Mar 31, 2014 4:06:00 AM

Every business has a door and nearly all have windows. These are excellent opportunities to promote your organization or business. Having your sign on a glass surface is cost effective and easy to do.  Are you using these glass surfaces?  If not, here are some ideas on how to start!!

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Topics: Cling, Window Graphic, Digital Print and Cut, Frosted glass, cut vinyl

5 Different Kinds of Signs that will Improve Your Company

Posted by Frank Murch | Mar 19, 2014 3:26:00 AM

A company is remembered visually by your clients and possible new clients. Signage can help with this by giving your company visibility and exposure to the world.  Here are five kinds of signs that can give your company more exposure, visibility and will help with your costumers and prospect clients.

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Topics: signs, lobby signs, Monument signs, Signs for San Diego, vehicle graphics, cut vinyl, banner signs, oceanside, carlsbad, vista, san marcos, california

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