Posted by Frank Murch | Nov 5, 2015 5:44:00 PM
Have you seen cars and vans wrapped on I5 or in North County? They advertise businesses, and you may wonder if it is an effective advertisement.
For most the answer is YES. Advertising is difficult. Long gone are the days where a yellow page ad pulls in customer. Direct mail is a lot like directly to the trash. Internet advertising is a good way to spend a lot and never know what really happened to your money.
Car wraps pull like crazy. They make the phone ring. It is easy to understand why. In almost very other form of advertising, the target customer ignores the ad. They tune it out. However on the drive to and from – they are bored. The routine is broken up by the car wrap. They remember it because it is a unique form of advertising. Plus it is very targeted. The people that see the wrap are in the service area of the company. On I5, during heavy traffic the car wrap has more viewers than network TV.
Here's what you need to know:
What’s a Car Wrap?
We take your great photos, your ideas and your company identifiers and craft it into a dramatic, but simple graphic package. We then print that on a vinyl film that is about as thick an a human hair, but in large sheets.
When we apply the wrap, we stretch it, mold it and really pull it around the shape of your car. This is like a paint substitute. It is a thin layer of white vinyl with inked colors.
We can wraps the whole vehicle or just a part. In many cases a can be much cheaper and just as effective. We can wrap windows in a perforated film. You can see out, but the outside viewer can not see in. They can last many years, but it depends on the exposure to the sun, the car washing, the wind and the rain. Plan or 3 to 5 years. We people are ok with this because it is close to the time they trade in anyway.
How Much Do Wraps Costs?
It depends. How much does a paint job cost? Actually it is a quality and area calculation. A good budget number is between $1,500 and $4,000 for material and installation.
What is the RIO (Return on Investment)?
It depends on a lot of factors, but many businesses make the cost of the wrap back in days. The exposure is terrific. It is always a question about who called for what reason, but if you what to track it, you could use a unique web site, or phone number and just count the hits or calls. It is likely to be dramatic.
Want to see what it takes?? Give us a call firstname.lastname@example.org, 760-730-5118
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