Leases contain clauses regulating the tenant's signage. These are called sign programs, sign criteria, marketing program rules, or something similar.
Signs for San Diego is an expert at writing or rewriting sign criteria. Ensuring that this document is correct is critical to your success. Owners want great tenants to have the flexibility to be anchors, while limiting aggressive tenants that detract from the property’s appeal. Aesthetically pleasing and uniform signage increases high-quality traffic, boosts your tenants' sales, and the owner’s ROI by enhancing property value, rent, and lowering vacancies.
For some tenants, signage size, placement, and construction can be hotly contested. Other tenants may fall behind on signage maintenance. A good signage policy helps owners keep their property looking attractive, well-maintained, and profitable.
At Signs for San Diego, we can help you handle the following issues:
We can help you write rules that will ensure that your tenants can promote their businesses and be successful, without making your property look cluttered, unsightly, and unappealing to potential customers.
Sometimes, logos can be a problem. Tenants can have logos that may not be compliant with your rules. Depending on your situation and the tenant, you may need to be firm or flexible with your rules. For instance, the use of the tenant's logo may depend on the size and importance of the tenant. You don’t want to lose an anchor tenant over their logo, or have a minor tenant set a negative tone for your shopping center.
Is your sign criteria up to date with technology? For example, LED, florescent signage, neon signage, or a mix between illuminated and non-electrical signs. Over time, new signage criteria may be advantageous. Consider encouraging energy efficient LED signs over neon signs, and modern digital message boards over static signs. You also need to cover how your criteria changes will be made and who bears responsibility for expenses.
Make sure that there are no renovation, repair, and replacement issues. When a tenant fails to maintain or replace their signage, the property owner needs to use the sign criteria to force maintenance, or even remove the tenant's signage.
When a major renovation of the shopping center takes place, who is responsible for the cost of removing and reinstalling signage? Can property owners require updated signage, and if so, in what timeline? Making note of these details before the lease is signed can save you a large amount of money and time.
Are the City's ordinance changes out of step with your criteria? Your sign criteria needs to address this. If the City's ordinance reduces allowable sign size, and your policy requires renewal, your tenant may become hard to deal with because compliance means a reduction in the allowable signage.
Sophisticated tenants negotiating before the lease is signed? Anchor tenants will challenge your sign criteria. A well-written sign program will give you an edge that is crucial to landing these key, long-term tenants while controlling the smaller, more transient tenants.
Ready to start developing your property's sign program and sign criteria? Contact Signs for San Diego to learn more.