The science of attraction is a mysterious and tangible human reaction. We may think we know why customers like (or dislike) our products or business but it can be mysterious guessing game of “what do I do to be noticed?” Often having the best price, best quality, the best packaging simply doesn’t cut it. Both conscious and unconscious factors make magnetism happen and if done properly it can cement the decision a customer makes to come and check you out.
Where you are, who you are, your name and your personal style can reel them right to you or make them flee like an over after-shaved barfly. If you are a new business your “first-glance appeal” is the warfront and should be your first arsenal asset. Pinpointing exactly what brings a potential customer in, is a cupid’s game. Your business’s signage can make you look like a super-model (or a super-mutt) and can draw people to your entrance or keep them texting and driving right on by. Getting noticed is simply a stepping stone to getting an introduction which, with a little effort, can take you from double-take to full-on marriage proposal. In business, the marriage proposal is garnering a good, longstanding customer and you must start with a favorable and positive outward appearance. Eye batting is ridiculous. Don’t try it. It’s true; a business with no sign is a sign of no business.
Illuminated Signs - You want - no you need, “come hither” Illuminated Sign (called Channel Letters). You could be missing the thousands of customers who pass by your business. If you don’t have Channel Letters, get on the ball dude! These, are to retail sales, like the proverbial carrot to the donkey. Your potential customers cannot buy from you if they don’t know you exist. Think of it as signage “Internet dating”. Push yourself out there and see what results you drum up. Illuminated Signs can flirt them right to your doorstep and keep you from being a lonely hearted looser. If your competitors have a Channel Letter set and your neighbors do but you don’t, why would a hot customer choose you? Put on the war paint and announce your business! No bling, no fling!
Monument Signs and faces – Do you have a lighted cabinet near your business entrance? If you have this type of a signage opportunity – scooooore! As your customers pass by everyday you can be generating a lasting and not-so-subtle suggestion in their minds. 24/7/365 customers pass your business and you are wasting this subliminally charged opportunity to ask them – are you really happily engaged with your current product or service? Stop. Evaluate your sales. Are your current customers slacking off, taking you for granted? A little flirting wouldn’t hurt, would it? Day after day, drive after drive you should be in their eye’s-mind until the pressure overwhelms them to get to know you. Wham! They need what you’re selling. You are consistent, you are loyal, you care and you’re pretty. They need you, they want you, and they have a Visa card!
Letters on glass – Advertising your name, business hours and phone number on your front door and windows is smart. It’s like wearing glossy fire engine-red lipstick – Be bold. Window lettering, like beautiful facial features highlights your message and makes you stand out from the flock of hens. Window lettering, used correctly can terrify your mousy competitors and draw customers in your door. Bold reds and bright white’s are not for the weak of heart. Can you handle it? Glass is the highest visibility area you have. Red lipstick says “STOP! I am the peacock and not a hen. White letters say “STOP!” I am the swan and not the sparrow.
Blade Signs - A blade sign, or under canopy sign utilizes your area (message real-estate) wisely when you only have a ceiling or a wall available. This is an ideal option using limited space when it is crucial to have signage at your entrance. Call it mistletoe for retail. It attracts the willing to your front door where your goods and services have the chance to offer them the proffered kiss. This is no-brainer option for busy malls, restaurants, retail space, hospitals, and schools and anywhere signage space is found in limited supply. It’s like a wolf-whistle, everyone turns around.
Banners – Coming soon! Grand opening! Now hiring! Sale Specials! Naked people! These messages are all easy to communicate with banners. Change your outfit to fit your mood. Feeling happy, festive and ready to roll in sales? Say it. Major retailers use these, you should too. Banners are inexpensive and can haul in business. ZZ Top said it best. “They come runnin' just as fast as they can 'Cause every girl crazy 'bout a sharp dressed man.”
What attracts customers may be part art, part science, part pheromones and a solid pinch of luck but control what you can by getting your signage basics in place quickly and boldly.
There is logical science in designing signs. Make a plan and at the end of the day you need a sign relationship expert. Signs for San Diego will take into account your strengths, character and business situation to create something that will positively get you noticed. We do this with gold-star standards and methods and once you’re up, start reeling them in. You can see many of these in the Signs for San Diego shop, give us a call