Posted by Frank Murch | Aug 8, 2013 3:23:00 AM
11 steps to effective exterior building signs
Having space on a building that could be drawing in customers and not using it is a waste. These are a few ways. The white paper outlines each in detail. What are they??
Exterior building signs may be the most effect advertising you can buy. Every business needs to be known to their customers. How to do that depends on a number of factors. If your business depends on location and your location needs to be seen then you need an exterior sign.
A banner, a sign above the door, a sign on the door invites the passerby in. These people can be your neighbors, or the car passing by or help a customer to find you after driving to an address. It makes your business more approachable, makes it easier for your customers to buy from you. If lets people who know about you to tell others who want to be your customers.
Getting the best exterior building signage for you is a process. Consider these 10 simple criteria for planning and designing your business's exterior signage for maximum and memorable impact.
Visiting the Permit and Zoning department. This is down is Vista city hall across from the library or the City of Oceanside near the beach or in San Marcos at 1 Civic Center Drive. A visit will find you at a counter with a planner telling you about their zoning policy. Bring pictures and telling them want you want will result in an understanding of a few thing: The percentage of the window, or wall the sign can use, the type of signs that can be used, and lighting and of course – the cost of the permit.
Size & Shape – The maximum size is probably already desided. The space available or zoning sets an upper limit. Using that maxiumu space brings the maximum impact and is likely the size you should use. There are other issues as well
Text Message – People love odd Fonts, but watch out, Funky Fonts depress understanding and customer traffic
Using Color – Can be impactfull or just odd. Knowing the colors and combination of colors increases traffic and sales
Motion – If you are lucky enough to have space for a flag, let the wind attract attention. Any motion attracts attenton.
Logos - Use caution with logos. Your average small business will not be able to create a powerful logo. It takes a lot of time and effort. So what is the answer? Keep it simple and direct.
What signs are made of –Vinyl, over Aluminium, wood, glass, and foam are common
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