Sign Stories Blog

Box Trucks: The Moving Billboards Signs

Posted by Frank Murch | Oct 15, 2013 10:43:00 AM

If your company uses box trucks or semi-trailers and you do not use them to advertise your product or service, you are missing the opportunity of one of the most cost effective chances available. 

Missed opportunity

There are two great advantages about box trucks: their size and that they move. There is plenty of space for advertising a company’s product or service and also for graphics that will capture people’s attention while driving through the streets. A box truck is a really effective way to also get people to know your logo and branding. Some businesses even use trucks to park them in strategic spots of cities or towns, during high traffic periods, this is another way of advertising your company to hundreds of people who drive by and see the advertisement on the box truck.


Trucks vs Billboards vs Newspaper Ads

If you’re planning on renting a Billboard or getting an adveTruck LeeDavis resized 600rtisement on the newspaper think about it twice, the cost of a Billboard rental is between $800 and $5,000 a month! That’s a lot of money for an ad that will be staying motionless by a street. An advertisement in the newspaper will cost from $200 up to $5,000. And let’s face it, with all the technology out there, internet, smartphones, tablets, etc. people don’t buy the paper anymore because they can just go online and search for whatever news article they want to read about. Now the cost for Box Truck or Semi-Trailer graphics is the cost of the design, the installation and that is pretty much it, you pay no monthly fee for the rest of the truck’s life! Your truck is basically driving to your customers while advertising your company and service.  

Effective Trailer Graphics

Good trailer graphics will enhance and increase your advertisement’s effectiveness. With the space a Box Truck offers, you have plenty of area to showcase your company’s products and services.  The use of striking trailer graphics, bright colors, high resolution digital images and effective typography will communicate your message fast. When it comes to graphics on a box truck, they can extent from a full box truck wrap, partial box truck wrap or a mix of digitally printed decals and cut vinyl lettering.

Mover's Truck

Semi trailer GraphicExample of truck


Understand your goal. Most advertising has a goal or purpose. All good advertising takes one additional step. Create a “call to action”. The 3 most common calls to action are: Call us, Visit our web site, and Visit us. It is a mistake to attempt to sell the product directly. People buy from people. Normally the prospective customer will contact you or research your company before approaching with a PO in hand. Plan for this and have your “call to action” obvious. This can be “call us for more information” or “Visit our web site to see more” or “drop by out showroom”

Signs for San Diego can help with you with the design, the materials and the installation required to advertise your company with the use of trailer graphics on your box truck. We know the best way to get you noticed by other people. We have the material and construction knowledge to make the effort last for years and years. We can schedule a time when you are not using your vehicle. Let us help improve your business, increase your web traffic, up people in your show room and make your phone ring. 

make your  vehicle into a  SALES MACHINE

Topics: Vehicle Wraps, Car Wraps, Truck Wraps, vinyl wraps, fleet wraps, vehicle wrap design, vehicle wrap, auto wraps, fleet graphics, fleet graphics vehicle branding, Truck Graphics, Truck Advertising, Trailer Advertising, Trailer Lettering


Whether you need a channel letter set, a monument signs, ADA signs, wayfinding signs, lobby signs, or any other type of commercial building signage, we can help! Signs for San Diego is the best sign company for building signs.


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