Posted by Frank Murch | Nov 3, 2013 5:43:00 AM
People remember in pictures. A picture is instantly retained, while it takes longer to read a message. Take advantage of these by using images in your advertising. A company will be recognized and remembered much faster with a logo than a phrase. But just having a graphic logo, while required, may still not get you noticed. Nowadays there is an advertising overload. We quickly understand where advertising is and tune out much of it. So what is an advertiser to do?
One segment of our daily lives is travel. We travel to work, to school, to shopping and just about everywhere. Travel time is “dead time” for most of us. We wait to get to the next destination. But travel time is also a time where we must be aware of the road and traffic around us. Particularly during rush hour there is a high level of concentration required to drive safely. We must be aware of the vehicles in front, back and to the sides. Placing a car decal with a graphic logo on the door of a vehicle is effective. Why is this effective? Other drivers take notice! They actively look at the vehicle and the decal because they must. It turns out – in a crowded market place filled with advertisements, that an advertisement on a van or truck is one of the most effective ways to increase a brand and product recognition. Click here on more inforation of truck and trailers
The point is that companies have business vehicles and people drive alongside these vehicles all the time. People will look at an advertisement or your company’s brand or product, if you had it on your own car, van or truck. Of course we don’t suggest you buy a fleet of cars and hire large numbers of people to be driving around the city, but the difference one vehicle decal can do is huge. For more on Magnetic Signs click here
To compare and contrast vehicle advertising with other ways of advertising, let’s take a few points into consideration. Billboards are seen by thousands of people a day, they can be seen from large distances. But the cost of renting a billboard goes $800 to $5,000 bucks a month! That’s a lot of money. You could also have your company advertise on the local newspaper and a huge number of people will see it, but the cost is also high. A newspaper advertisement costs between $500 to also $5,000 dollars, still really pricey. And a television ad cost depends if it’s being aired on local, network, or cable television, but the prices can go from $4,000 to $40,000 for just 30 seconds.
But what is the price for having your company’s advertisement on your vehicle? The cost for Box-truck Graphics, Semi-Trailer Graphics, a window vinyl, car door magnets, and car decals is not much at all. You only pay for the design, if you don’t have one, the materials, the installation and that is pretty much it. There is no monthly fee you pay for the rest of your vehicle’s life. Now this way you are driving to your customers while advertising your company, product or service. And you don’t even have to drive around to advertise your company, with your new graphics installed on your vehicle; you could just park it during high traffic times at high traffic areas. That way you can save time and gas money. Click here for more information about preferated vinyl on glass
One thing you have to keep in mind though is the effectiveness of the design and graphics of your vehicle decal. Again, visual ads are the most noteworthy types of advertising, so you want your graphics to look good. With the space your vehicle offers you have a fairly amount of area to showcase your company’s products or services. The use of good graphics, bright colors and high resolution images will create a “call to action” on your customers. This means that they will either call you or visit your website for further information on your company and product or service.
Signs for San Diego can help with you with the design, the materials and the installation required to advertise your company with the use of full vehicle wrap advertising, window vinyl, car door magnets or car decals. We know the best way to get you noticed by other people. We have the material and construction knowledge to make the effort last for years and years. We can schedule a time when you are not using your vehicle. Let us help improve your business, increase your web traffic, up people in your show room and make your phone ring.