Posted by Frank Murch | Nov 9, 2013 2:11:00 AM
Company Lobby Signs: The Center of the reception area. The interior elements (furniture, pictures, carpet, wall color and much more) you choose for your business have a big impact on the impression given to your clients. The lobby, or reception area is the first and strongest impression made. The focal point of the reception area is your company’s lobby sign. Your customers enter your world through this area. They sign in and wait in your reception area. They make their first and lasting judgments about who you are from this room. You have the opportunity to create the positive impression you want at this point in their visit with a lobby sign on your wall. Your lobby sign is a huge part of the first impression customers receive, make sure you create an effective lobby sign.
Your corporate lobby sign design should be as clean and elegant as possible. Your lobby sign is your company’s image. The reception area lobby sign represented your company’s personality. The Lobby Sign effects the theme, design and decoration of the waiting area. It is the first impression of your corporate identity on your most important clients. The lobby sign and the entire reception area must blend harmoniously together. Simple and elegant lobby signs are impactful while complex and busy lobby signs detract. In many ways it lobby sign design is a minimalist effort and not an advertisement. Keep it simple, keep it clean, keep it elegant.
The materials used to create your lobby sign depend on the company and message you are conveying to your customers. Metal components in a lobby sign verses, glass, acrylic or wood convey different levels of warmth, quality, craftsmanship, technology and other attributes. The construction of a lobby sign should be in harmony with the architecture of the room and building. The lobby sign also needs to convey the attributes of your company and its products.
Positioning for your lobby sign is essential. Your lobby sign must be installed where everyone will be able to see it as soon as they step in your lobby room. Company lobby signs are the center of the room. Lobby signs placed on the wall visible upon entrance and above a reception desk are the norm. The corporate lobby sign position needs to be at a height entering the room. Position pictures, paintings, posters, plants, and furniture lower and sparsely to emphasize the lobby sign and create an uncluttered customer view.
Now you know why a lobby sign is important and you also have learned how to make them effective for your target audience. Help your customers find and remember you. You may be thinking – “Yes, but how can I do this?” The process is straight forward. Give us your design, your ideas and we will start work on a design. We will help with the material choices and the placement as well. Call Signs for San Diego today and see what we can do for you.