Posted by Frank Murch | Feb 19, 2014 6:20:00 AM
Do Monument Signs increase business and exposure for the organizations that have one? People use the products and buy from the businesses they know. A well placed Monument Sign can make a dramatic and positive difference!
Benefit Number One
People know frequency is a well established variable in the effectiveness of advertising. Passers by seeing your sign gradually identify the location with the product and the company. When they need that product, the Monument Sign is remembered and they visit, call, find your website or email you.
The Monument Sign is a sign type favored by cities and permitting departments because is represents a refined and higher class sign type.
Benefit Number Two
Monument Signs target all Demographics. As an owner or key official of a hospital, campus, industrial complex, retail mall or business owner, you know that your best customers are local. They drive by your sign probably twice a day, 5 days a week traveling from their homes to their activities
Benefit Number Three
More cost effective that media. Radio and TV advertisements charge by the impression and over time, cost much much more than the one time cost of erecting a Monument Sign. Radio ads can cost you to $9.00 per 1,000 impressions, TV ads cost more. The larger viewer population may not be in the right geographic area.. A busy street provided thousands of impressions a day.
Benefit Number Four
Beats Newspaper Ads too! Newspapers cost advertisers about $4.50 / 1000 impressions. Even with the cost being half of that of radio and TV, the Monument Sign merely takes a little longer to equal and then exceed that cost. Once a Monument Sign is paid for, it works for years at no additional cost.
Benefit Number Five
Reaching Local Customers - Most customers driving by your Monument Sign, live or work less than 5 miles away from your front door. The commuter normally drives by in the morning and again in the evening – that is 10 times a week – looking at your name. If they need your product – who do you think they will recall? If they use the web to find your product – who is most convenient?
Benefit Number Six
Monument Signs build into your total Advertising Plan and Amplifies. Advertising campaigns include web, print, email, tradeshows and other channels. Your Monument Sign makes these other efforts stronger – people see your Monument Sign and others other ads become local, personal and accessible. These characteristics make sales easier.
Benefit Number Seven
Monument Signs are Wayfinding Signs - Organizations with no Monument Sign rely on the address or directions. Many times your customers may be frustrated by problems finding your front door. This is more of a problem with smaller companies in large campuses. If you want to be found – tell people where you are!!
Knowing the benefits of Monument Signs in Carlsbad, Oceanside, San Marcos and Vista help you to decide if this is a good step for you. Want to learn more – Here is a 5 page white paper showing how this is done.