Posted by Frank Murch | Mar 7, 2014, 4:01:00 AM
Running for office is a big step, getting elected is bigger, and it requires recognition from a large number of people who are not engaged in the issues or the debate. This means they need to associate your name with the office when balloting.
Your Name and Office need to be displayed as clearly and boldly as possible.
The goal of a political yard sign is to build name recognition.
Getting a slightly better sign can make a huge difference. Being more effective than your opponent is important, but there is a lot of “noise” and crowding in elections, standing out from others running for different offices is also important.
Your sign should have fewer bolder word. Putting more on a sign reduces the text size and the impact.
Text size. The driver has a few seconds to glace over and remember. The bigger the text, the easier the read.
Size matters and bigger signs allow for bigger letters, and a bolder presence. Also in a sea of 24X18 Coroplast signs, a 36 X 24 may well attract the viewer faster.
Color matters - Actually the contrast of the colors matter. The better the contrast the more the sign attracts attention.
Do Political yard signs work?
You bet they do!!! Designed correctly, placed well and in sufficient numbers they can be an incredibly-effective tool. The repetition drives name recognition. Many people will vote solely on name recognition. Others will recognize your name and connect other forms of exposure to you. You must reinforce awareness of your campaign and your position as a candidate. Your success probably depends more on your signs than your positions.
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