Posted by Frank Murch | Jun 13, 2014 4:57:00 AM
Cal State San University Marcos has one event that exemplifies the purpose of the institution. That is graduating students. This year there were about 2000 and Signs for San Diego was there.
CSUSM uses a trailer with a huge flat screen TV to feature each speakers and each graduate. In past years CSUSM would wrap the trailer and then 5 days later, strip off the vinyl and then do the same thing next year. This was time consuming, expensive and made the turnaround for the trailer much longer.
Signs for San Diego offered and alternative – a banner that hangs off the side of the trailer. It was less than half the price and is reusable for many years. The result is a solution that will save have the first year and 85% every year after this.
The idea that saved so much money? A huge banner. It was 13 ½ feet tall and 48 foot long. That is one big banner!
Banners are versatile. They are designed as temporary signs. Why would you need a temporary sign? Companies use banners for sales and clearance events, gardens and nurseries use banners to sell seasonal plants, bars use banners to advertise happy hours and drink specials, auto mechanics advertise A/C services, Chiropractors advertise their services and CSUSM promotes the graduates of their university with them.
Banners represented a huge savings to CSUSM, they are inexpensive for all these other businesses too. Because they are temporary, they can be seasonal or event driven. Smart companies do the same thing CSUSM now does. They take their seasonal signage down and save it for next year. A series of banners for spring, summer, fall and winter is a smart way to work. Christmas sales? Spring clearance, Monday specials, valentines day, new years, Labor day and just about any event you can think of are good themes for a banner.
Do you have an event, sale or other reason to design a banner? Let us help you increase your exposure and sales with a banner
Give us a call or send us an email – Signs for San Diego 760-730-5118
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