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Rosati’s Pizza Channel Letters – What’s under the skirt?

Posted by Frank Murch | Aug 25, 2016 10:00:00 AM

Rosati’s Pizza in Vista is opening soon. The building has access from several sides. The ideal situation was putting custom building signs on each of the 5 sides of the building. He presented this idea to the City and they agreed. It is in a unique lot and consequently has unique needs.Dimensional_Rosaris_carryout_2.jpg

Day Night Front Entrance: We used a 'Day Night' face on the front entrance. This looks a little like a mosquito screen where half the area is black and the other half has holes in it. At night the light comes through the holes and looks white. During the day the black is all that is seen. A neat look that marks the entrance


Skirts: On two sides there is a set of custom channel letters,Channel_Letters_Rosati_Shirt.jpg

a logo box, some custom dimensional letters, and a skirt. What is a skirt? It is
the acrylic behind the sign. Skirts are used for a number of reasons: the wall and the sign are not contrasting colors; the skirt has a shape that is important; and the skirt is used for emphasis. Here, it is designed to be part of the logo. 

From the back, the point of view is from the street. These are traditional channel letters and are big and bold. They are intended to mark the location. The time a car has to view this is limited, so big and bold rule the day.


Need choices and answers? Rosati’s uses a number of different signage styles and techniques to promote their business, and you can too. Signs for San Diego knows these signage techniques and can work with you to find the best custom building signs for your needs. After all, if you are going to invest in high-quality, custom exterior signs, work with a company that will help you get the most out of your building signs.

To arrange your signage consultation, contact us: call 760-730-5118 or email

Contact us for a consultation

Area Served: Channel Letters, Channel Letters Oceanside CA, Channel Letters Vista CA, Channel Letters Carlsbad CA, Channel Letters San Marcos CA, Channel Letters San Clemente CA, Channel Letters Escondido CA



Topics: channel letters, Channel Letters San Clemente CA, Channel Letters San Marcos CA, Channel Letters Oceanside CA, Channel Letters Vista CA, Channel Letters Carlsbad CA, reface channel letters, new acrylic for channel letters, channel letters dana point ca, Channel Letters Escondido CA, Halo Channel Letters, backlit Channel letters, Reverse lit channel letters, neon signs, outdoor signs


Whether you need a channel letter set, a monument signs, ADA signs, wayfinding signs, lobby signs, or any other type of commercial building signage, we can help! Signs for San Diego is the best sign company for building signs.


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