If you’ve traveled the San Diego Streets recently you have seen it. Credit Unions, Banks, and Financial Institutions are rebranding everywhere. There is a different mood in the economy and people are spending, borrowing, investing and changing who they bank with.Read More
The landscape for finance and banking is always changing, The institution that existed 10 years ago could not survive in today’s marketplace. For example:Read More
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If you are in “start up” mode for a new business you need to have these 4 signs as soon as possible. “Signs for San Diego” helps new businesses all the time. The trick is to bring in sales and to do that, you must tell your future customers the “who, what, where, how and why” for your company. This all starts with signage. You need to start working the marketing “engine” by having these 4 types of signs working for you. This checklist gives you the insight into what is required:
- Building Signs – Let customers find you and gradually realize you’re a “fixture” in your location. Mark your location with a building sign – It brands your business, but it also tells people where they can find you. It is done with a building sign. Building signs are doing at least 2 things: A. The GPS can get them within a few hundred feet, but that last little bit required a building sign. It pulls customers into the parking lot and into the space in front. You need this or you will loss 2/3 of the people visiting you. They just give up before they find you unless you have a building sign. B. Your future best customers are either visiting your neighbors or driving past you on their way to somewhere. Your building sign does not “snap” these future customers into a sale – the Buildingsign creates a growing awareness of you and your products. They gradually relate the location, the name and the product or service with you. The day they need what you sell – it dawns on them – You’re the source. You need to get this sign up now, because delay results in delayed sales.
- Lobby Signs, The Lobby Sign is the first thing a customer sees when they walk is. It is thecompany’s impression as they wait for you to great them. It is what they see as you are explaining what your company does. It is creating a strong impression and a first impression. If the Lobby Sign is a high quality sign with the correct visual queues it helps justify the sale, justifies the premium price and creates a favorable impression that helps the customer to visualize what you will do for them.
- Window Lettering Window Lettering, Cut Vinyl or window graphics has several powerful attributes: A. It is normally right in front and right in the path of the customer. This central location is some of your most powerful advertising area B. It is cheap! Why? You do not buy the base of the sign – that is the glass. All you are purchasing is the lettering and the labor to put it up. It is extremely cost effective. Not using this space is a huge mistake, it gives you a powerful “Bang for the buck"
- Vehicle Graphics Car wraps, Box Truck graphics, van lettering or other ways – this is a high impact form of advertising. Unlike building signs, there is no permitting process, there are few rules and this is a mobile billboard. In Southern California on I-78, the I-5 and other roads it is very possible to get 50,000 “views” a day with vehicle graphics. Even better these “views” are on your normal commuting path, in the parking lots and drive ways where your future customers are. While the most conservative businesses (lawyers, doctors and CPAs…oh, if you drive like a maniac, this form of advertising will not help your business or your driving record) are not ready for this, the trades, retail, distribution, and just about everybody else should be using vehicle graphics – it simple makes the phone ring.
Need help getting these key marketing pieces in place? Signs for San Diego can helpRead More
Advertisements nowadays are found everywhere, social media, email, television, radio, newspapers, billboards, doors, windows, and tons of other places. Now many of these advertisements are huge marketing campaigns big companies spend to get noticed. But for a small company or a new company, there are other ways to use visual advertisements to promote their services and products without spending huge amounts of money on marketing campaigns. And one effective way to do this is by using vehicle graphics.
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Cut Vinyl Letters on Vehicle Glass
Signs for San Diego is a sign shop in North County San Diego. Its main goal is to produce signs and to get people’s brands out there and to communicate what other companies are as well; to deliver quality signs on time and be able to give to the clients what they need and want. A good way to explain how Signs for San Diego delivers to their clients is with videos. Videos tell a story in a way that is easy for people to understand. No reading, no eye glasses or eye strain. It is also easier to say what your business actually produces and how it can benefit you.
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We have all seen car wraps. These are about the same cost as new paint. they are effective and many businesses make major sales gains using full car wraps. However you may not want the expense and delay of a full wrap. A great alternative is using vinyl lettering! While vinyl lettering may not have the full visual impact of a car wrap, it may get you 70-80% of the calls with 20-30% of the cost. Does your competitor understand the cost difference? Probably not! Using your service vehicles for advertising is smart, very smart. It is like having a team of salespeople working 24 hours a day, 7 days a week.
Vehicle Advertising is the selling method of covering a vehicle with some sort of advertising. This creates a moving billboard which is more effective than a traditional advertisement. But when did vehicle advertisements became so popular and why? Here is a brief explanation of how vehicle advertising began.
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