Here are 5 tips to optimize your trade show displays to bring in more people, qualify more leads and land more customers. You know that purchasing space in a trade show is expensive. Trade Shows can bring in a lot of people in a short time. This is a great thing. However traveling there is expensive, the booth space is pricey and the hotels, meals and other support costs are huge. Ad into this, the work that does not get done when you and your staff is not in the office – and you have a very expensive event. You need to get the most out of each trade show display.