Advertisements nowadays are found everywhere, social media, email, television, radio, newspapers, billboards, doors, windows, and tons of other places. Now many of these advertisements are huge marketing campaigns big companies spend to get noticed. But for a small company or a new company, there are other ways to use visual advertisements to promote their services and products without spending huge amounts of money on marketing campaigns. And one effective way to do this is by using vehicle graphics.
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The first customer impression for a visitor is your Lobby Sign. The central visual element in your reception area is this lobby sign. The interior decoration elements you choose for your company have a big impact on your customers. The lobby, or reception area, must make a good strong first impression on your clients. Your lobby sign makes big impact and is the focal point in your reception area. Your customers sign and wait in this room, they form their first and lasting judgments of you and your company. A good lobby sign with an effective, clean and elegant design, creates the perfect opportunity for you and your business to create a good first impression with your clients to make a long and trustworthy relationship.
Box Trucks are commercial trucks. They are moving all the time, that is why you bought them and keep them. For the most part of the year, these trucks are continuously being used for some sort of job. Getting them loaded, unloaded and on their way, getting them inspected, maintained and licensed can be a challenge because they are busy. There is a 2nd use for these trucks – advertising. Many have no advertising on them and there is little time to work on advertising. Still using the side of a box truck is very smart. Your customers and potential customers see these every day. Each sighting is called an impression and each impression is money. Newspapers charge per impression (reader), Billboards also value their location from impressions (drivers passing by), TV, Radio, Direct mail all use impressions to measure value.
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When customers enter your lobby they pick up a feel for your company from the way the lobby looks. It is important to make that look into the correct message and image. The styles and materials for a law office, a CPA firm, a parts distribution company or a repair shop need to be very different. A great lobby sign the correct your style and company function. It results in an increase the number of “yes” answers from clients, the number of referrals and the “add on” sales you can make.
These identify the company quickly and give customer’s a feeling for the company. Logos distinguish one company from another. So making a good logo is important.