Sign Stories Blog

Monument signs are at nearly every shopping mall entrance. Drivers view these every day, every commute, and stare at the sign when stopped for traffic lights. Replacing a monument sign face increases traffic in to your business. Get a booth of traffic by replacing your old faces with new faces. Monument signs faces are advertising, and a “way finding” tool. That is these signs direct new and old customers to your business. Monument signs are great advertising tools, but make sure you are sending the right message. Old, faded, dirty sign faces communicates your business is old, faded and dirty. Ne new sign face communicates a sharp and fresh image

You get a caffeine boost from a coffee shop, Philz coffee gets an image boost for new monument faces. Is your monument sign in need of a change out?

In Strip Malls retail businesses rely on location and traffic flow for business. Is a location has a large number of cars passing every hour the potential exists to draw in a percentage and make some sales. The strip mall is that tool, but without a sign, you are not pulling in as many customers as you should. There are many forms of signs, but the monument is a very effective and common “draw”.

“Monument Sign” is not in the dictionary. It is a sign industry term and most people don’t know exactly what it is. Like most industries, the sign industry has its own vocabulary. Sometimes one needs a decoder ring to figure it all out! Here is the industry definition of a Monument Sign.

Mall Monuments have “faces” and each face is a little sign denoting a business. Many times, these signs are translucent acrylic (normally white) with vinyl showing the name of the business. Most often they have aluminum faces. Pans, for instance, are aluminum faces.

Monument signs come in all shapes and sizes. In many cases they are advertising tools, but they also have another role. Monument signs help your customers find their way. This controls the flow of traffic and is often an overlooked role of the Monument Sign.

Your business has a space on a monument. Great news – that will help your business. You leased the spot because the traffic numbers are great. You know people need your product. The tenant finish will be great, the staff is in place and …nobody sees you! A good sign is a sign of a good business. But there are a few “challenges”:

Pacific Marine Credit Union was known as Camp Pendleton Federal Credit Union back in 1952 when they started. They help Marines, Sailors, and Civilian Employees with their banking needs. You got to love that. They are a part of San Diego and our roots. While there have been huge changes in San Diego since 1952 PMCU is still one of the best places to do your banking. They are big enough to service every need and small enough to care about you. It is a great San Diego institution and Signs for San Diego is delighted to be about to help PMCU with their sign needs.

We had an open how last Friday, There was a great turn out! Thank you all for coming to Signs for San Diego to celebrate or new location and 5^th anniversary

The Huntress get new signs