Point-of-sale signs are great sales aids. It helps make customers aware of products they may not know they need. It increases sales and is a lucrative niche for retailers. Here are several ways you can create signs that increase sales:Read More
The role of signage is to convey a message. That message is to draw the customer in, cause an impulse buy or trigger a planned purchase. Retailers often focus much deeper. This results in a focus of product and advertising attributes that hurt their sales. Are YOU focused on the wrong things and making costly mistakes?Read More
Need Retail Office Signs?
Office and Business Park Signs are Signs for San Diego’s thing! We do a boat load of them and there is a good reason why. Travel Trust in Carlsbad is a great example. Travel trust is an international travel agent with offices and personal overseas. The problem is there signs were old and tired. While the company is growing, the signs were deteriorating. Travel trust wanted to update their image without taking out a loan to do it. We recently did exactly this for them with a refaced sign.
Re facing a sign is great because: You already own the substrate of base of the sign, you don’t normally need a new one, just the face. We use vinyl and a strong laminate that will give years of service and renew the sign. Using vinyl is great because any image in any color can be printed onRead More
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