Here are 5 tips to optimize your trade show displays to bring in more people, qualify more leads and land more customers. You know that purchasing space in a trade show is expensive. Trade Shows can bring in a lot of people in a short time. This is a great thing. However traveling there is expensive, the booth space is pricey and the hotels, meals and other support costs are huge. Ad into this, the work that does not get done when you and your staff is not in the office – and you have a very expensive event. You need to get the most out of each trade show display.
Since the crash of 2008 there are a lot of changes in the tradeshow area. Going to a trade show and working each show is more difficult. The crowds are more careful and less dense, the competition is often not at the trade show, or there with a smaller booth, the papers are less innovative and the customers much more careful. Still Trade Shows still exist and for good reason. There is no internet venue, or telephone strategy that gives a prospective buyer better exposure. The buyer can see what they are searching for and also newer products and innovative designs they did not imagine existed. Also, even in the “Skype” world, there is no real substitute for a face to face meeting. These are the some of the changes:
Knowing these 9 points and working each to be improved optimized the effort, saves money and time.