Posted by Frank Murch | Jan 26, 2015 10:37:00 AM
The Germans have always had oppressive laws and clever people. In the 1980s there was a German law that all taxis must be beige. It turns out this color us particularly poor for resale and making it a taxi only color did not help. In 1993 a clever German requested a beige vinyl and wrapped a Black Mercedes E class in beige for taxi duty. While the first wrap was not great, it worked and at the end of the car’s useful taxi work the vinyl came off reveling a great, scratch and scuff free black paint job. This increased the resale value dramatically and vehicle wrapping was born.
Today there are 2 types of wraps. There is a 1) commercial wrap, where a company’s advertisement is placed on the vehicle and it becomes a mobile billboard and the second kind 2) people just want a unique car and change colors, textures or print something they like.
The first taxi was calendared vinyl. This is a difficult material to contour over the curves of a car. Today there is a technological march to better and better materials. Most if not all of these have been cast vinyl. That is a material the will stretch and shrink into the rounded areas and valleys of stamped metal. This cause endless issues and one of the major areas for problems is air entrapment.
Air release vinyl are still being developed today. One of the first and most common is a type of vinyl adhesive called “comply”. “Comply” is a series of groves – like a pin striped suit. These are pathways for the air to escape and creep an air free laydown with better adhesion. 3M has been a leader in this area. Arlon has gone a step further with a patented technology that does the same thing, but looks like a lizard skill. The advantage is it releases air in all directions – not the single path that “Comply” does.
Also the same lines, color and surface choices are much better today that they have ever been. Metallic, matte black and a range of colors are available
Wrap advertising or a vehicle wrap covers the whole car. It is a mobile billboard. This can be done with paint, but it is extreme. Using a printer to print on a flat piece of vinyl, then apply this to a car surface is much cheaper and allows for a complexity not possible with paint.
These advances now make it possible to make an extremely effective advertisement out of a service vehicle. In Southern California, where cars travel distances and in traffic the exposure is outstanding. It is very possible to have 50,000 “views” a day if you are making deliveries. To get a similar exposure is expensive. Legally, there are few places limiting the advertisements on vehicles. Getting a similar ad space on a building or monument sign would be impossible – un-“permit able” by the government authorities.
The initial cost is fairly high. Like paint, it is possible to buy a cheap wrap, but (like paint) you get what you pay for. That high initial cost gets cheaper on average every day the wrap is seen and used. Over 3 years (the average life of a wrap) it is actually one of the most effective and least costly forms of advertising.
decal, decals Oceanside CA, decals Carlsbad CA, decals San Marcos CA, decals Vista CA, Decals , car wrap, car graphics, car wrap Oceanside CA, car wrap Carlsbad CA, car wrap San Marcos CA, car wrap Vista CA,